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Monday, 13 April 2020

Why create a wireframe for your site


Creating a wireframe for your website or e-commerce allows for a more targeted, effective and precise design

To optimally design a website or e-commerce, it is necessary to better plan its structure and organization of contents through a particular tool called wireframe . This is a technical term that is not very well known, but which refers to a step that is crucial for the success of an online project, in terms of usability but not only.

What is a wireframe and what is it for?

Creating a website or e-commerce from scratch , that is, without a scheme that prefigures its development, is a very wrong operation because it lends its side to unwelcome surprises and errors, as well as to unexpected and often huge expenses.

The term "wireframe" refers to an illustrated scheme which, using different and simplified forms, shows the contents (from text to images) and the functional and navigation elements present within the project.

The wireframe differs from the similar mockup in that the former is a sort of skeleton that identifies the position of the various elements in a schematic way while the latter consists of the model of how the project should be and present itself.

Generally, a wireframe is divided into two parts :

1.       The first represents the structure of the site or e-commerce and its contents
2.       In the second, the notes on the various sections and functions are inserted
Thanks to this schematic illustration, it is possible to have a general idea of ​​the future organization of the site or e-commerce, to understand promptly in which direction the project is developing and to evaluate and approve any changes during the various phases. In particular, the creation of a wireframe allows to focus attention on the architecture of the project , in terms of structure and organization of the contents, but also on its usability and user-side navigability.

One of the main objectives of a wireframe is in fact to understand how the information of the site or e-commerce will be presented to users who visit the site. Another important aim is to establish the importance and priority of the various elements that make up the project. A wireframe also aims to understand what type of features and functionality the site will have.

That's not all: thanks to a wireframe it is also possible to intervene on an old project left in standby and which needs improvement. Resuming its wireframe and using it as a reference gives the possibility to update the site having a clear understanding of where and how to operate.

How to create a wireframe

In practical terms, a wireframe is a document that can be created in various ways . The most immediate one only needs a pencil and a sheet of paper.

Those looking for more elaborate solutions, however, can resort to the help of tools such as Powepoint, Illustrator or Photoshop or use one of the many sophisticated online software. A wireframe can also be made navigable through HTML.

On the web there are several software for creating wireframes for free, some of which without plugins to install, with projects that can be linked or exported in different formats (such as PNG and PDF).
On a practical level, a wireframe must contain, first of all, the description of the main interfaces of the first and second level of the project. The degree of further development is linked to time, the complexity of navigating the site or e-commerce and the importance of the web page.
It is very useful to color the site's wireframe or e-commerce in grayscale , so as to immediately highlight the visual impact of the single element within the project.

In light of what has been said so far, it is necessary to reiterate that those who are thinking of creating a website or an e-commerce for your business must keep in mind the importance of creating a wireframe first, i.e. the skeleton that holds and holds the whole project together.

Why create a wireframe for your site

Creating a wireframe for your website or e-commerce allows for a more targeted, effective and precise website design Services.



Tuesday, 10 March 2020

Do you want to calculate the value of a Guest Post? Here's how to do it!

Are you curious to know the value of a Guest Post  ?

Are you a professional who wants to carry out link building campaigns  or do you want to sell spaces to monetize your blog ?

This calculator will allow you to make an estimate of the economic value of a Guest Post  published on a specific website, calculated on the basis of the metrics indicated by the most popular SEO tools on the market:

SEOZoom
MOZ Open Site Explorer
Majestic SEO
SEMRush

You can use this calculator to estimate the price of the guest posts you sell or buy.

In both cases, the possibility of applying the same algorithm  and the same weights in the calculation of the economic value must be positively evaluated  , thus making the estimated values ​​comparable and in some way consistent.

This calculation tool is not perfect and does not want to be an absolute value.

The aim is exclusively to indicate one of the multiple possible methods of calculation: it is important, however, to underline that the real economic value of a Guest Post can be significantly different based on any subjective evaluations, for topics related to specific niches or for the publication on newspapers of national importance.

Read Also - SEO services

What is the WordPress Admin Area?

For  Admin Area  means the administration environment of a web site WordPress .

Normally you access the administration area by visiting the wp-admin directory in the web browser.

For security reasons, webmasters often change the name of the directory to prevent hackers or attackers from using it.

The fastest way to make this change is through the use of a plugin (typically security plugins allow this).

Example - http://www.webdigitalmediagroup.com/wp-admin

The workspaces of the administration panel
The Admin Area is the administrative center of a WordPress installation.

A user with an administrator profile has full access to all sections within the administrative area.

Users with other roles, such as editors , contributors , or authors, have limited access to administration.

Some types of users, such as users with the subscriber role only have access to their profile.

The upper area of ​​the admin area
At the top of each administration screen is the toolbar (also called the administration bar). It provides immediate access to various administrative functions.

The left side of the admin area
On the left side there is the main navigation area which provides access to most WordPress management tools.

Each section of the main area can contain a pop-up submenu, which contains additional options.

The center of the admin area
The area in the center of the window is called the work area. In this area you can write, edit and delete articles or pages, or you can use it to adjust settings.

The lower area of ​​the admin area
The so-called footer is displayed at the bottom of the Admin Area .

The footer contains a link to the official WordPress site and the currently installed WordPress version number is displayed on the right side.

Wednesday, 13 February 2019

What is the best marketing company?


If you are asking yourself this question, here you will find the keys to know what qualities a leading marketing and advertising company of our times should meet.

We always look for excellence when it comes to making a project grow, that's why, when we need external help to boost our sales, the big question arises: What is the best marketing compan
In this post we will not give names, but the qualities that make a marketing and advertising company stand out at present. Take note because the agency you choose must meet these requirements if you want to ensure the success of your project.

1.- Direct Contact With The World Of Sales

It seems obvious, but not all companies know the commercial sector in detail. Having good creatives and designers, but not knowing what face-to-face , telephone and digital sales techniques are prevailing in the market, will give a segmented and little updated view of the trends that work and, as a consequence, a project that will not be effective in the impulse of your brand .

Think about it: you resort to creativity, yes, but basically what you want is to sell more, then ... Bet on experts in the commercial field !

2.- On And Off

What is the best marketing company? Undoubtedly, one that does not understand borders between the online and offline worlds. In a connected world, any self-respecting marketing and advertising agency must have a portfolio of services that integrates perfectly both fields of action. Promotional Marketing , Experiential Marketing , Trade Marketing , Marketing at the Point of Sale , Direct Marketing , Incentive Plans , ... everything must go through the mix of ATL + BTL .

3.- Branding For The Best Brands

Having worked for recognized companies is always a point in favor, so we recommend you choose a marketing company that has this support and that, in turn, can present a portfolio of jobs for companies in your same sector, so you will be Easier to detect if it is the type of agency you are looking for and to visualize easier the marketing strategy that you would like to implement.

4.- That You Do Not Understand The 'It Is Not Possible'

If you still ask yourself which is the best marketing company for your project, choose the one that does not have barriers when it comes to creating. That which sees everything possible, in any format and under any budget. The one that does not remain alone in offering you a design, but that produces it for you, that implements it in the Point of Sale and that is able, in addition, to offer you the necessary human support to complete your action: promoters , azafatos , commercials , ... Everything adds up to develop an optimal project!

At Web Digital Media Group  we offer you all this and much more through our line of business Web Digital Media Group  Brands , a complete team specialized in marketing and advertising with more than 10 years in the industry, integrated into a leading company in the sales market .

The Top 3 of functions of a digital marketing agency

In our times, every company that wants to sell must rely on an adequate online sales strategy that must include all types of audiovisual and graphic resources for the proper dissemination of the brand in the web environment.


In our times, every company that wants to sell must rely on an adequate online sales strategy that must include all types of audiovisual and graphic resources for the proper dissemination of the brand in the web environment: social networks , web page and / or app of the company, blog , digital media, ... everything counts and adds up when it comes to entering into the desired bidirectional relationship with the consumer.

For this purpose, relying on a digital marketing agency is always the best option, because it has the material and human resources necessary to boost the brand. So, what is the top 3 functions of a digital marketing agency ? It is responsible for offering the following services:

1. Development of technological tools

As it is of receipt, a digital marketing agency that does not have the team of in-house developers is not conceived to create technological solutions that are integrated with the host of the client for key processes: the elaboration and maintenance of landing pages , microsites , websites and apps is the basis and essence of this type of partner companies.

2. Combination of off and online.

Every brand has a representation both in the online world and in the offline world, and among the functions of a digital marketing agency that boasts must necessarily be able to create a sales strategy that combines both channels.

Do you have a physical store ?: Go to a digital marketing agency to provide it with online resources such as, for example, the installation of digital kiosks that allow you to interact with the customer and collect essential information to boost your sales .

Do you have an online store ?: then you must pamper the entire process of contact with the customer: email marketing , social networks , ... which must be managed by true professionals. And if you sell products, you can also try to "humanize" your brand , betting on a differentiating and innovative delivery service.

3. Solutions to get to know your client

It is one of the functions of a digital marketing agency most in demand. This type of partners are specialized in creating strategies for capturing leads through multiple channels, such as search engines, social networks , or email marketing actions that allow collecting valuable information from the client, managing it and segmenting it.

Also develop integrated actions with TeleSales , such as click to call, online-chats, videoconferences, call over the mail, call while quotation, remarketing, etc., that allow that direct contact and differential treatment with the consumer that results in an optimization of the hiring and conversion processes.

At Web Digital Media Group we have a team with more than 20 years of experience speaking digitally and working for the best brands at a national and international level. We master the technology, marketing and sales in the online and offline environment and we know how to combine them, because we are experts in creating any digital asset, turnkey, quickly and safely.
If you're still wondering what the functions of a digital marketing agency are, we encourage you to contact us. We promise to put a lot of heart and technology to accelerate your sales.

Digital marketing strategies in social networks, how do I start?


Having good digital marketing strategies in social networks is a prime objective not only of large companies, but also of SMEs . 

Having good digital marketing strategies in social networks is a primary objective not only of large companies, but also of SMEs , who have found in the environment of social media that free and massive springboard that can boost your brand locally , regional or national, depending on the needs and aspirations of each business.

How do I start? We give you these 4 tips to take the first steps in the right direction:

Jack of all trades, master of none

First of all, we suggest you not to set goals that you cannot fulfill. Be realistic, because if you have a local business, you cannot compete on the same platforms or at the same level of content and resources as a multinational: the key is to know very well which is your target and in which social networks it moves. how to start in digital marketing

Are your target audience consumers over 55 years of medium-low social status? So, maybe you cannot afford to open a profile on Instagram , even if it's in fashion, and yes one on Facebook : the best and most lasting digital marketing strategies on social networks are those that start with logic, so make a market study between your clients to know in which networks they move.

Be prescriber, not seller

It is obvious that the purpose of every company is to sell , and that companies use social networks for this purpose, but do not get confused! Your followers will get tired soon - very soon - if they perceive that your clear purpose is to sell ! Therefore, do not center your messages exclusively on your products and services, and become a prescriber: be that "virtual friend" that proposes solutions to satisfy your needs or solve your problems, and you will have won your heart forever.

 All digital marketing strategies in social networks must necessarily rely on offline strategies to be fruitful. Physical establishments give a lot of play to link actions and promotions that can start on social networks (for example, a discount coupon that you publish in the online environment) and can end up in the physical store (where the customer redeems the coupon when purchasing your product) ). Use this type of action!

Recruit professionals

At least to start, it is highly recommended that you go to a team of professionals specialized in the development of online and offline sales strategies. Can you imagine having the support of experts who develop a commercial project for you that unites the strategies of marketing, digital sale and sale at the point of sale? This multichannel bet is the one that prevails today and defines what will be the store of the future.

At Web Digital Media Group we have a team of professionals with more than 10 years of experience in the commercial sector, specialized in the design, implementation and integral management of projects as they combine all existing sales channels, adapting to the specific needs of each brand. We speak?

How to create a professional website?


We give you the tips to start a stable digital project.

Mastering the digital environment is essential nowadays, more than anything for companies, because thanks to a good website they can achieve great results. But, how to create a professional web page and where to start, taking into account that the web has many complexities?

STEP ONE how-to-create-a-web-page-professional- Web Digital Media Group

Nowadays it is quite easy to get a directory on the Internet, especially because there are many portals that help you to design a website easily, but what are the best free web developers?

WIX : this creator has more than 120 million active users. In addition, it gives you the possibility to choose a template (previously designed) to customize everything you want and publish online instantly.

WEEBLY : this developer is ideal for creating web pages and for launching an e-commerce and marketing project. It stands out for its simple handling based on drag and drop elements designed to design the new website. More than 40 million people have joined this platform.

JIMDO : with this tool it is possible to create web pages and online stores. In addition, thanks to its own content management system, it functions as a user-friendly editor.

STEP TWO

Starting a correct life process for the website is extremely important, since it not only depends on its graphic design, but also on the maintenance that is given to it.

THE CONTENT: It is essential to publish useful information for the client and to facilitate, at all times, his first contact with the company. An example of useful information could be: location, contact, experience, ...

MAINTENANCE: Publishing constant content is something that will give visibility to your page, however, not all information is usually considered useful.

THE POSITIONING: There are some tips that will help you solve your mystery of how to create a professional website and above all to achieve that positioning so expected by Internet users.

THE OMNICANALITY: Having a web page is essential, but it is also necessary to be seen on other platforms, so it is a good idea to redirect your users to your corporate social networks as you transmit proximity.

STEP THREE

Be seen in a very heterogeneous space and full of stimuli such as the Internet, in many cases is complicated. That's why sometimes help does not hurt. Above all, if you want a custom project.


 At Web Digital Media Group we offer you the possibility to start from scratch in the network, with an original and unique digital project, or to continue your web project, providing you with the latest technological and creative innovations so you can differentiate yourself from the competition. We have a team of professionals who carry on their backs with a long career in the internet. 

We master technology, marketing and sales in the online and offline environment, and we know how to combine them. In addition, we develop in-house technology and create any digital assets quickly and safely. Do not think twice and join the digital challenge with Web Digital Media Group


 
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