Digital marketing strategies in social networks, how do I start?

Having good digital marketing strategies in social networks is a prime objective not only of large companies, but also of SMEs . 

Having good digital marketing strategies in social networks is a primary objective not only of large companies, but also of SMEs , who have found in the environment of social media that free and massive springboard that can boost your brand locally , regional or national, depending on the needs and aspirations of each business.

How do I start? We give you these 4 tips to take the first steps in the right direction:

Jack of all trades, master of none

First of all, we suggest you not to set goals that you cannot fulfill. Be realistic, because if you have a local business, you cannot compete on the same platforms or at the same level of content and resources as a multinational: the key is to know very well which is your target and in which social networks it moves. how to start in digital marketing

Are your target audience consumers over 55 years of medium-low social status? So, maybe you cannot afford to open a profile on Instagram , even if it's in fashion, and yes one on Facebook : the best and most lasting digital marketing strategies on social networks are those that start with logic, so make a market study between your clients to know in which networks they move.

Be prescriber, not seller

It is obvious that the purpose of every company is to sell , and that companies use social networks for this purpose, but do not get confused! Your followers will get tired soon - very soon - if they perceive that your clear purpose is to sell ! Therefore, do not center your messages exclusively on your products and services, and become a prescriber: be that "virtual friend" that proposes solutions to satisfy your needs or solve your problems, and you will have won your heart forever.

 All digital marketing strategies in social networks must necessarily rely on offline strategies to be fruitful. Physical establishments give a lot of play to link actions and promotions that can start on social networks (for example, a discount coupon that you publish in the online environment) and can end up in the physical store (where the customer redeems the coupon when purchasing your product) ). Use this type of action!

Recruit professionals

At least to start, it is highly recommended that you go to a team of professionals specialized in the development of online and offline sales strategies. Can you imagine having the support of experts who develop a commercial project for you that unites the strategies of marketing, digital sale and sale at the point of sale? This multichannel bet is the one that prevails today and defines what will be the store of the future.

At Web Digital Media Group we have a team of professionals with more than 10 years of experience in the commercial sector, specialized in the design, implementation and integral management of projects as they combine all existing sales channels, adapting to the specific needs of each brand. We speak?