What is the best marketing company?

If you are asking yourself this question, here you will find the keys to know what qualities a leading marketing and advertising company of our times should meet.

We always look for excellence when it comes to making a project grow, that's why, when we need external help to boost our sales, the big question arises: What is the best marketing compan

In this post we will not give names, but the qualities that make a marketing and advertising company stand out at present. Take note because the agency you choose must meet these requirements if you want to ensure the success of your project.

1.- Direct Contact With The World Of Sales

It seems obvious, but not all companies know the commercial sector in detail. Having good creatives and designers, but not knowing what face-to-face , telephone and digital sales techniques are prevailing in the market, will give a segmented and little updated view of the trends that work and, as a consequence, a project that will not be effective in the impulse of your brand .

Think about it: you resort to creativity, yes, but basically what you want is to sell more, then ... Bet on experts in the commercial field !

2.- On And Off

What is the best marketing company? Undoubtedly, one that does not understand borders between the online and offline worlds. In a connected world, any self-respecting marketing and advertising agency must have a portfolio of services that integrates perfectly both fields of action. Promotional Marketing , Experiential Marketing , Trade Marketing , Marketing at the Point of Sale , Direct Marketing , Incentive Plans , ... everything must go through the mix of ATL + BTL .

3.- Branding For The Best Brands

Having worked for recognized companies is always a point in favor, so we recommend you choose a marketing company that has this support and that, in turn, can present a portfolio of jobs for companies in your same sector, so you will be Easier to detect if it is the type of agency you are looking for and to visualize easier the marketing strategy that you would like to implement.

4.- That You Do Not Understand The 'It Is Not Possible'

If you still ask yourself which is the best marketing company for your project, choose the one that does not have barriers when it comes to creating. That which sees everything possible, in any format and under any budget. The one that does not remain alone in offering you a design, but that produces it for you, that implements it in the Point of Sale and that is able, in addition, to offer you the necessary human support to complete your action: promoters , azafatos , commercials , ... Everything adds up to develop an optimal project!

At Web Digital Media Group  we offer you all this and much more through our line of business Web Digital Media Group  Brands , a complete team specialized in marketing and advertising with more than 10 years in the industry, integrated into a leading company in the sales market .

The Top 3 of functions of a digital marketing agency

In our times, every company that wants to sell must rely on an adequate online sales strategy that must include all types of audiovisual and graphic resources for the proper dissemination of the brand in the web environment.

In our times, every company that wants to sell must rely on an adequate online sales strategy that must include all types of audiovisual and graphic resources for the proper dissemination of the brand in the web environment: social networks , web page and / or app of the company, blog , digital media, ... everything counts and adds up when it comes to entering into the desired bidirectional relationship with the consumer.

For this purpose, relying on a digital marketing agency is always the best option, because it has the material and human resources necessary to boost the brand. So, what is the top 3 functions of a digital marketing agency ? It is responsible for offering the following services:

1. Development of technological tools

As it is of receipt, a digital marketing agency that does not have the team of in-house developers is not conceived to create technological solutions that are integrated with the host of the client for key processes: the elaboration and maintenance of landing pages , microsites , websites and apps is the basis and essence of this type of partner companies.

2. Combination of off and online.

Every brand has a representation both in the online world and in the offline world, and among the functions of a digital marketing agency that boasts must necessarily be able to create a sales strategy that combines both channels.

Do you have a physical store ?: Go to a digital marketing agency to provide it with online resources such as, for example, the installation of digital kiosks that allow you to interact with the customer and collect essential information to boost your sales .

Do you have an online store ?: then you must pamper the entire process of contact with the customer: email marketing , social networks , ... which must be managed by true professionals. And if you sell products, you can also try to "humanize" your brand , betting on a differentiating and innovative delivery service.

3. Solutions to get to know your client

It is one of the functions of a digital marketing agency most in demand. This type of partners are specialized in creating strategies for capturing leads through multiple channels, such as search engines, social networks , or email marketing actions that allow collecting valuable information from the client, managing it and segmenting it.

Also develop integrated actions with TeleSales , such as click to call, online-chats, videoconferences, call over the mail, call while quotation, remarketing, etc., that allow that direct contact and differential treatment with the consumer that results in an optimization of the hiring and conversion processes.

At Web Digital Media Group we have a team with more than 20 years of experience speaking digitally and working for the best brands at a national and international level. We master the technology, marketing and sales in the online and offline environment and we know how to combine them, because we are experts in creating any digital asset, turnkey, quickly and safely.

If you're still wondering what the functions of a digital marketing agency are, we encourage you to contact us. We promise to put a lot of heart and technology to accelerate your sales.

Digital marketing strategies in social networks, how do I start?

Having good digital marketing strategies in social networks is a prime objective not only of large companies, but also of SMEs . 

Having good digital marketing strategies in social networks is a primary objective not only of large companies, but also of SMEs , who have found in the environment of social media that free and massive springboard that can boost your brand locally , regional or national, depending on the needs and aspirations of each business.

How do I start? We give you these 4 tips to take the first steps in the right direction:

Jack of all trades, master of none

First of all, we suggest you not to set goals that you cannot fulfill. Be realistic, because if you have a local business, you cannot compete on the same platforms or at the same level of content and resources as a multinational: the key is to know very well which is your target and in which social networks it moves. how to start in digital marketing

Are your target audience consumers over 55 years of medium-low social status? So, maybe you cannot afford to open a profile on Instagram , even if it's in fashion, and yes one on Facebook : the best and most lasting digital marketing strategies on social networks are those that start with logic, so make a market study between your clients to know in which networks they move.

Be prescriber, not seller

It is obvious that the purpose of every company is to sell , and that companies use social networks for this purpose, but do not get confused! Your followers will get tired soon - very soon - if they perceive that your clear purpose is to sell ! Therefore, do not center your messages exclusively on your products and services, and become a prescriber: be that "virtual friend" that proposes solutions to satisfy your needs or solve your problems, and you will have won your heart forever.

 All digital marketing strategies in social networks must necessarily rely on offline strategies to be fruitful. Physical establishments give a lot of play to link actions and promotions that can start on social networks (for example, a discount coupon that you publish in the online environment) and can end up in the physical store (where the customer redeems the coupon when purchasing your product) ). Use this type of action!

Recruit professionals

At least to start, it is highly recommended that you go to a team of professionals specialized in the development of online and offline sales strategies. Can you imagine having the support of experts who develop a commercial project for you that unites the strategies of marketing, digital sale and sale at the point of sale? This multichannel bet is the one that prevails today and defines what will be the store of the future.

At Web Digital Media Group we have a team of professionals with more than 10 years of experience in the commercial sector, specialized in the design, implementation and integral management of projects as they combine all existing sales channels, adapting to the specific needs of each brand. We speak?

How to create a professional website?

We give you the tips to start a stable digital project.

Mastering the digital environment is essential nowadays, more than anything for companies, because thanks to a good website they can achieve great results. But, how to create a professional web page and where to start, taking into account that the web has many complexities?

STEP ONE how-to-create-a-web-page-professional- Web Digital Media Group

Nowadays it is quite easy to get a directory on the Internet, especially because there are many portals that help you to design a website easily, but what are the best free web developers?

WIX : this creator has more than 120 million active users. In addition, it gives you the possibility to choose a template (previously designed) to customize everything you want and publish online instantly.

WEEBLY : this developer is ideal for creating web pages and for launching an e-commerce and marketing project. It stands out for its simple handling based on drag and drop elements designed to design the new website. More than 40 million people have joined this platform.

JIMDO : with this tool it is possible to create web pages and online stores. In addition, thanks to its own content management system, it functions as a user-friendly editor.

STEP TWO

Starting a correct life process for the website is extremely important, since it not only depends on its graphic design, but also on the maintenance that is given to it.

THE CONTENT: It is essential to publish useful information for the client and to facilitate, at all times, his first contact with the company. An example of useful information could be: location, contact, experience, ...

MAINTENANCE: Publishing constant content is something that will give visibility to your page, however, not all information is usually considered useful.

THE POSITIONING: There are some tips that will help you solve your mystery of how to create a professional website and above all to achieve that positioning so expected by Internet users.

THE OMNICANALITY: Having a web page is essential, but it is also necessary to be seen on other platforms, so it is a good idea to redirect your users to your corporate social networks as you transmit proximity.

STEP THREE

Be seen in a very heterogeneous space and full of stimuli such as the Internet, in many cases is complicated. That's why sometimes help does not hurt. Above all, if you want a custom project.

 At Web Digital Media Group we offer you the possibility to start from scratch in the network, with an original and unique digital project, or to continue your web project, providing you with the latest technological and creative innovations so you can differentiate yourself from the competition. We have a team of professionals who carry on their backs with a long career in the internet. 

We master technology, marketing and sales in the online and offline environment, and we know how to combine them. In addition, we develop in-house technology and create any digital assets quickly and safely. Do not think twice and join the digital challenge with Web Digital Media Group