One of the main advantages of betting on digital marketing is the possibility of increasing lead generation - and social media , when well explored, can be an excellent tool for this.
Social media is dominating our information habits. Whether Twitter, Facebook, Instagram or LinkedIn, they are decisive not only for our social life, but also for business .
Many companies have realized how important it is to have a frequent presence on social media. Not only to sell your products and services , but as a powerful channel for customer relationships .
That's why this article brings seven tips that will help your company to have a strong presence on social media and thereby increase lead generation - and good business:
1) Stay close to those who speak well of your company on social
networks
Having an active and updated profile on social networks is practically mandatory nowadays.
It is through these platforms that you can meet the people who share your posts, mention your products - and know what they are talking about.
The tip is to thank the positive comments and carefully monitor the negative ones. Note the type of complaint, the profile of people who leave this type of comment. All feedback is valid and can contribute to the improvement of your products or services.
2) Make real connections with your customers
The main advantage of knowing what your customers are saying about your company is the opportunity to create and maintain a close and careful relationship with them.
Try to maintain the good neighborhood policy even in the most difficult moments, when there are criticisms and complaints .
Keep in mind that your main function there is to generate leads, to sell more and retain that customer.
3) Find out what your audience's favorite social networks are
Nowadays there are plenty of options and for all tastes when it comes to social networking.
But that does not mean that your company should operate in all of them. The secret to success here is to invest more effort in those that your customers really are .
For example: if your focus is on doing B2B business, you can get more results by focusing on LinkedIn than on Instagram.
To find out this information, bet on searches - either through Google Forms, in the comments of a post or even in a chat with customers already converted.
That way, your company can create the right content , as well as offer more competitive products and prices.
4) Monitor social media constantly to know what your company is
talking about
Now that you know where your potential customers are, it's time to understand what their drinking habits are like. And how can you become more attractive in the face of the competition .
Do frequent monitoring and keep an eye out: there are many opportunities for generating leads and businesses that need only a brief intervention from you to happen!
5) Respond as soon as possible to incoming messages
Social networks bring consumers closer to companies - for better or for worse.
If before people could only be heard through calls to the SAC, today it is possible to talk to companies through the multiple channels available on social networks - and they want to be heard.
So be quick to return : have a team always attentive to your company's social networks - whether from your own team or your digital marketing agency .
Use chatbots wisely: they can streamline the communication process while your human workforce works directly to solve the problem.
6) Creativity in return can help lead generation
In times of memes and “myths”, a creative response can take your company to expand its digital presence to a new level .
The team of people who provide customer service is recognized for its good humor, for its closer contact and for some special actions that not only increased lead generation - but also brand loyalty.
7) Solve your ASAP customers' problems
Solved your customer's problem in the best possible way: he sent a new card and a toy to prevent the puppy from starting other cards.
This should be your company's focus: solving the issues and problems that your customers share on their social networks.
Plastically perfect posts and excellent call to actions can quickly lose their effect when there are comments without feedback in the profiles.
You need to pay attention to your client: interact with the posts, answer their questions, pay attention to suggestions and criticisms in an agile and attentive way.
Pay attention to each customer and create a criticism bank. That way your company can check if there are points that receive more constant criticism (and, with that in hand, create solutions to solve future problems), as well as more participatory customers.
Talk to these people, understand their pain and find a solution that works for all sides of the issue.
Posted by: Abdul
Rimaaz
